Documented project
Minotrade eCommerce, Logistics & Wholesale Operations
minotrade AG · Jan 2025 to Apr 2026
As COO he ran Minotrade's operating company across global ecommerce, the logistics center, warehouse and logistics, and POS: trading, the four digital B2B/B2C marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store, the Mi flagship / Glattzentrum POS, RMA, product data, suppliers, and wholesale execution. He connected the digital marketplaces and the physical logistics and retail flow through board dashboards, autonomous workflows and FIFO control.
Leadership mandate
- →As COO he ran Minotrade's operating company across global ecommerce, the logistics center, warehouse and logistics, and POS, connecting the digital marketplaces with physical inventory and customer operations.
- →Held management responsibility for the four online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
- →Managed the Mi flagship / Glattzentrum POS: built a completely new store team with a dedicated store-manager role and fully digitalised the retail operation.
- →Directed digitalisation priorities for logistics and RMA operations.
- →Coordinated commercial, technology, customer-experience, and operational improvement initiatives.
Hands-on technology scope
- →Shaped an AI-supported trading-stack strategy for product, pricing, logistics, and commercial decisions.
- →Implemented a fully digital, autonomous return-material-authorisation workflow: scanning a barcode or QR code registered each return, product-image capture documented its condition, and the system generated the corresponding report automatically.
- →Implemented FIFO inventory control across logistics and integrated inventory handling with physical point-of-sale operations.
- →Consolidated operating and commercial data from the four eCommerce websites, PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store, into board and C-level dashboards for pricing, sales, and operating decisions.
- →Fully digitalised and managed the four B2B/B2C online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
- →Fully digitalised the Mi flagship / Glattzentrum POS, built a completely new store team, and introduced weekly smartphone-based inventory counts for faster, more reliable stock control.
- →Implemented autonomous EAN-based article matching and product-master-data capture: online lookup populated height, width, depth, weight, battery-inclusion status, and other product attributes.
Selected outcomes
Operating throughput
Increased logistics and RMA throughput by a factor of three.
First-party operating data
Commercial growth
Delivered a 30% revenue increase through the operating and trading strategy.
First-party operating data
Four eCommerce marketplaces
Fully digitalised and managed the four B2B/B2C online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
First-party operating data
Autonomous RMA workflow
Implemented end-to-end digital return registration through barcode / QR scanning, product-condition image capture, and automatic report generation.
First-party operating data
FIFO logistics and POS control
Implemented FIFO inventory control across logistics and connected the inventory flow with physical point-of-sale operations.
First-party operating data
Board and C-level decision dashboards
Consolidated operating and commercial data from the four eCommerce websites, PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store, into executive dashboards supporting pricing, sales, and operating decisions.
First-party operating data
Mi flagship / Glattzentrum POS
Built a completely new store team with a dedicated store-manager role, fully digitalised the Mi flagship / Glattzentrum POS, and introduced weekly smartphone-based inventory counts that reduced theft by 50%.
First-party operating data
Autonomous EAN product onboarding
Automated article matching, online product search, and master-data capture for dimensions, weight, battery inclusion, and other attributes.
First-party operating data
Manual effort removed
Reduced manual product-search and data-entry effort by about five person-hours per day.
First-party operating data
Relevant executive mandates
Sources & evidence
- 1.Operating record: Minotrade executive operating record, board dashboards, marketplaces, autonomous RMA, EAN product data, FIFO logistics, POS, and commercial operations
Dr. Andree Welker · first-party disclosure
First-party executive operating record covering board dashboards consolidating operating and commercial data from the four eCommerce websites PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store; full digitalisation and management of those four marketplaces; the Mi flagship / Glattzentrum POS with a completely new store team, full digitalisation, and weekly smartphone inventory; autonomous barcode/QR RMA; EAN product matching and master-data capture; FIFO inventory control; and commercial outcomes.