Documented project
Minotrade eCommerce, Logistics & Wholesale Operations
minotrade AG · Jan 2025 – Apr 2026
Broad COO ownership across trading, the four digital B2B/B2C marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store, the Mi flagship / Glattzentrum POS (completely new store team and full digitalisation), logistics, RMA, product data, suppliers, and wholesale execution—including board dashboards, autonomous workflows, and FIFO control.
Leadership mandate
- →Led the operating model connecting global trading, logistics, eCommerce, retail, suppliers, and channel partners.
- →Held management responsibility for the four online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
- →Managed the Mi flagship / Glattzentrum POS: built a completely new store team with a dedicated store-manager role and fully digitalised the retail operation.
- →Directed digitalisation priorities for logistics and RMA operations.
- →Coordinated commercial, technology, customer-experience, and operational improvement initiatives.
Hands-on technology scope
- →Shaped an AI-supported trading-stack strategy for product, pricing, logistics, and commercial decisions.
- →Implemented a fully digital, autonomous return-material-authorisation workflow: scanning a barcode or QR code registered each return, product-image capture documented its condition, and the system generated the corresponding report automatically.
- →Implemented FIFO inventory control across logistics and integrated inventory handling with physical point-of-sale operations.
- →Consolidated operating and commercial data from the four eCommerce websites—PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store—into board and C-level dashboards for pricing, sales, and operating decisions.
- →Fully digitalised and managed the four B2B/B2C online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
- →Fully digitalised the Mi flagship / Glattzentrum POS, built a completely new store team, and introduced weekly smartphone-based inventory counts for faster, more reliable stock control.
- →Implemented autonomous EAN-based article matching and product-master-data capture: online lookup populated height, width, depth, weight, battery-inclusion status, and other product attributes.
Selected outcomes
Operating throughput
Increased logistics and RMA throughput by a factor of three.
Commercial growth
Delivered a 30% revenue increase through the operating and trading strategy.
Four eCommerce marketplaces
Fully digitalised and managed the four B2B/B2C online marketplaces PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store.
Autonomous RMA workflow
Implemented end-to-end digital return registration through barcode / QR scanning, product-condition image capture, and automatic report generation.
FIFO logistics and POS control
Implemented FIFO inventory control across logistics and connected the inventory flow with physical point-of-sale operations.
Board and C-level decision dashboards
Consolidated operating and commercial data from the four eCommerce websites—PETKIT, UREVO, Xiaomi Switzerland, and Gadget Store—into executive dashboards supporting pricing, sales, and operating decisions.
Mi flagship / Glattzentrum POS
Built a completely new store team with a dedicated store-manager role, fully digitalised the Mi flagship / Glattzentrum POS, and introduced weekly smartphone-based inventory counts that reduced theft by 50%.
Autonomous EAN product onboarding
Automated article matching, online product search, and master-data capture for dimensions, weight, battery inclusion, and other attributes.
Manual effort removed
Reduced manual product-search and data-entry effort by about five person-hours per day.
Relevant executive mandates
Sources & evidence
- 1.